UGG Australia Launches Campaign Targeting Men

UGG Australia Launches Campaign Targeting Men


UGG Australia, a division of Deckers Outdoor Corporation, right now unveiled its initial broadcast commercial, component of an integrated multi-media marketing and advertising campaign to help its men's collection. Featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and may be the lead component of a campaign that consists of added Tv, on the net digital, national print and outdoor media and showcases the brand's assortment of men's footwear too as choose outerwear, apparel and accessories.

NEW YORK -- UGG Australia, a division of Deckers Outside Corporation (NASDAQGS: DECK), these days unveiled its initial broadcast commercial, component of an integrated multi-media marketing and advertising campaign to support its men?¡¥s collection. Featuring quarterback Tom Brady and music by Mos Def, the ?¡ãSteps?¡À spot will air nationally on Monday Evening Football on ESPN on September 12 and may be the lead component of a campaign that involves additional Television, online digital, national print and outdoor media and showcases the brand?¡¥s variety of men?¡¥s footwear as well as pick outerwear, apparel and accessories.

?¡ãLaunching our men?¡¥s campaign with Tv illustrates the commitment we have to this initiative and to our partnership with Tom Brady,?¡À said UGG Australia president Constance X. Rishwain. ?¡ãWorking with Tom will allow us to celebrate the heritage of UGG and at the same time introduce it to a new generation of modern-day men like him who enjoy excellent design and style paired together with the UGG ??inside?¡¥ expertise.?¡À

30-second spot, you could see (Monday) Football Night in on the net digital media platforms, which includes ESPN.com, CBS.com, Pandora launched termed "steps" with music hip-hop singer Holmes shot: three-time champion star at Hulu and Brightroll 9 July. "Steps" around the spot by following the steps of his life Tom Brady. Men wearing UGG shoes with the audience to stick to his journey, via his ever-changing seasons and environment, ultimately leading to the stadium.